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Training vs. Working Out
by Alan Stein 09-01-2010 11:00 PM Training
It’s been exactly one month since my last blog post. I am refreshed, re-energized, and completely refocused on my commitment to offer quality insight on basketball strength & conditioning, coaching, and motivation.
In addition to spending quality time with my wonderful wife Rebecca and my twin sons Luke and Jack (23 weeks old), I read a dozen books on leadership and watched numerous DVDs and YouTube clips on performance enhancement. I combed through notebooks of my own notes and took time to reflect and evaluate my entire program. Most importantly, I developed my plan for this coming pre-season.
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Tony Gonzalez Launches 1,000th Catch Twitter Contest
by Matthew Allinson 09-01-2010 12:41 PM New Media | News | Public Relations
All-Pro NFL tight end Tony Gonzalez, in conjunction with his all-natural sports nutrition company All-Pro Science, Inc, is running a neat social media campaign to celebrate his 1,000th career catch. The winner of the contest will receive an autographed glove used during the 1,000th catch game and a trip for two to Atlanta to reenact the catch with Gonzalez, along with tickets to a Falcons game.
Gonzalez is only one reception shy of becoming the seventh player in NFL history, and the first tight end, to reach the 1,000 catch milestone. He is expected to make this catch in the Falcons' season opener on Sunday, September 12 at Pittsburgh.
It's always nice to see a professional athlete thinking outside the box to reward his fans and create good will in the community. A clever and fun social media campaign like this will definitely enhance Gonzalez's brand and reputation. This underscores the importance for pro athletes to have a strong PR team. Jen Campbell, All-Pro Science's PR Director, is doing a fantastic job and this campaign will no doubt be highly successful and create tons of positive publicity for her star client.
For more details about the contest, check out the press release that Jen Campbell sent me.
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Boosting Sports Performance – It’s all in the Process
by Gregg Swanson 08-30-2010 10:35 PM Training | Sports Psychology
Even though as an athlete you already know that technique is essential for performance, many sport performances tend to be evaluated according to the outcome (‘the product’) associated with their performance—things such as place, time, and score. Consequently, the normal tendency is to focus on the end result…’the product’. In training, as well as competition, numerous athletes pay way too much attention to ‘the product’ associated with performance instead of precisely what is required in order to get there (the process connected with performance). -
Zing Nutrition Bars: They are Deliciously Different
by Matthew Allinson 08-18-2010 8:42 AM Nutrition | Sports Business Review
Zing Nutrition Bars are quietly becoming a hit in the athletic community. NFL Pro Bowl Tight End Tony Gonzalez recently recommended Zing bars in his new book, The All-Pro Diet, co-written by sports dietitian, Mitzi Dulan. Professional sports teams such as the Stanley Cup Champion Chicago Blackhawks and the Seattle Mariners order Zing bars for their athletes. They also come highly recommended by Nancy Clark, a bestselling author and sports nutritionist formerly pictured on Wheaties cereal boxes.
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Athlete Advice: Money management a difficult lesson for NFL's rookie class
by Matthew Allinson 08-17-2010 9:19 PM Athlete Advice
We are introducing a new type of article on Access Athletes. The goal of this short column is to drop interesting tidbits of information and advice that will help athletes advance their careers. It may be a quote from an athlete, coach, journalist, or sports professional. At the end of the excerpt, I will pose a question or two for you to think about.
In a recent USA Today article about NFL players having financial difficulties, former all-pro cornerback Deion Sanders had this to say:
"My advice?...Find someone to mentor you who doesn't have their hands in your pocket."
What steps should an athlete take to find a "neutral" mentor?
Source: [Money management a difficult lesson for NFL's rookie class]
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12 Reasons Why Athletes Should Partner with a Strategic PR Team
by Wesley Mallette 08-10-2010 9:58 PM Trusted Athlete Educator | Crisis Management | Image Branding | Marketing | Public Relations
The start of the 2010 college and professional football season finds us at the intersection of social media, reality TV and sport. Rarely have we seen so many professional and collegiate football players front and center in the media – and not just as the subject of the interview or feature. Given society’s obsession with all of the above, this should not surprise anyone.Former and current players are trading in their cleats for their dancing shoes and showcasing their talents on ABC’s ever-popular “Dancing with the Stars.” All-Pros Jason Taylor, Warren Sapp and Chad Ochocinco, as well as Hall of Famers, Emmitt Smith, Jerry Rice and Lawrence Taylor, have not only done well on the show, they have boosted their public profile and in most cases, increased their endorsement and business opportunities. -
Image Strategy for Celebrity Athletes – What About YOUR Image?
by Eileen Wisnewski 08-04-2010 11:40 PM Athlete Career Development | Image Branding | Life After Sports
Have you given any thought to what YOUR public image looks like?
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Reputation Rehab: Jeremiah Masoli's Road to Redemption Runs Through Mississippi
by Wesley Mallette 08-03-2010 10:53 PM Crisis Management | Image Branding | Public Relations
Reputation Management, Rehab and Redemption
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It's Really About NBA Brand Imaging; Not LeBron
by Dr. Timothy Thompson 08-02-2010 10:44 PM Image Branding | Public Relations | Sports Business
Focusing on LeBron James' human imperfections may make us feel better, but it doesn't help NBA fans to understand what we're really dealing with.
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Active Rest
by Alan Stein 08-01-2010 9:41 PM Training | Camps
With such a rigorous schedule, your body is banged up, fatigued, and broken down. You need to get in some quality active rest between now and when school starts. Honestly, scheduling an adequate period of active rest is very important!
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